It's a familiar situation for every TV viewer — the phone always rings with an important call exactly when the TV movie is at its climax. But while we used to just have to miss finding out who the murderer was or miss the exciting car chase, digital television gives today's TV viewers totally new options. Thanks to today's technology, viewers can simply pause a movie, rewind or watch it later when they have time.
The latest surveys show that time-shift television is increasingly popular in Switzerland. According to the Mediapulse Foundation, which monitors radio and TV usage, people were already watching time-shift television for 20 minutes per day in 2014, accounting for 7% of total TV consumption. This was a 30% increase compared to the previous year. Incidentally, more than 80% of time-shift TV usage took place within 48 hours of the original broadcast.
Watch TV anywhere, anytime
While time-shift usage is increasingly popular, the next TV revolution is already waiting in the wings — television is going mobile. Watching TV is no longer just a couch-time home event, but can happen in a train, in the yard or at the pool.
The idea to make television programs portable is not entirely new. As early as 1970, the Japanese company Matsushita launched the first production-ready portable TV onto the market — the Panasonic TR-001 also known as Mica 1. The black-and-white television's screen size measured 35 mm. The device, including battery, weighed almost a kilogram.
However, the attempt to transform analog television with antenna reception into a mobile device only resulted in a niche product. But with the advent of digital television, the situation has fundamentally changed. Nearly every consumer now always has the right hardware on hand — a smartphone or tablet. What's more, the speed of mobile data networks has steadily increased in recent years. Meanwhile, an LTE network's data transfer rates can reach as high as 150 Mbit/s — sufficient for broadcasting a mobile stream in HD quality.
Sunrise is keeping up with this new type of TV consumption. With the new Sunrise Smart TV package, mobile streaming can run on up to five devices (see box). There are no more obstacles stopping mobile television's ultimate breakthrough.